Reflecting the companies capability of developing
the best possible solution for specific client requirements
and manufacturing products that deliver efficiency
in not only operation but with energy savings.
There is no ‘one size fits all’ thinking from this company!
Teralba Industries is an established, trusted and leading manufacturer of high quality stainless alloy products, specialising in heat transfer systems, industrial mixers and stainless steel pressure vessels. Developed for industries processing chemicals, pulp and paper, dairy, wine and other beverages, pet food, waste and sludge; products from Teralba Industries are designed for efficiency, quality and responsible use of resources.
BEFORE – Previous brand collateral
Teralba Industries engaged Watershed Creative to take their business to the next level, they had a desire to grow, reach defined milestones in set timeframes, but didn’t have a plan, or identity, to do it. We conducted a brand audit and through meetings and strategy sessions with key stakeholders, set in place the vision, mission and values for the company, whilst also undergoing market research and customer surveys to determine the position and presence that Teralba Industries held in the market. From the insights obtained we underwent a rebrand that was based on clarity, consistency and relevance.
The challenge was to take a company that had always relied on word-of-mouth referrals and return business and undertake advertising and promotional initiatives that communicated the expertise, experience and undoubted value that Teralba delivered across a number of industries. Through on-going marketing collateral and with a commitment of investment, the company managed to engage and secure new business based on its professional approach and value proposition of… ‘Tailored Solutions. Delivered Efficiency’. This reflects the companies capability of working with clients to develop the best possible solution for specific requirements and manufacture products that deliver efficiency in not only operation but with energy savings. There is no ‘one size fits all’ thinking from this company!
AFTER – New brand roll-out