Willpower Health and Fitness: the logo forms around the stylised letters of W, H & F, the key initials of the company name. The W is most prominent with the H & F forming off each side of the W, smaller yet with that same scale and stroke weights.
Rugby League V: Rugby League teams generally wear jerseys that incorporate a large ‘V’ on the front. It forms part of the tradition of the game that dates back to its earliest years and is often a means of distinguishing League jerseys from those of other codes.
Shield: As well as representing the coat of arms emblem of his native Samoa, the shield also represents Rugby League as a strong, physical and fast game that requires determination, passion and skill in order to succeed. It is often associated with going into battle, getting down in the trenches and fighting hard for your ‘mates’. The shield symbol itself represents strength, protection, defence and integrity. All key elements within the game itself.
V… for victory… the purpose and goal of sports and life in general… to win and enjoy a better lifestyle… mentally, physically and to enjoy it comfortably.
Willpower Health and Fitness offers possibilities associated with a better life by developing a stronger body and mind, vitality and confidence that translates into victory, and through association, being a winner!